Halifax, A!anada - June 17, 2012: Participants take part in the Prostate Cancer Canada Father's Day Walk / Run. The annual event is a fundraiser for prostate cancer research, awareness and support.

Industry: Non Profit Healthcare Company
Solution: Salesforce Data Migration

Client Profile:

Imerman Angels provides free personalized one-on-one cancer support for cancer fighters, survivors and their caregivers.

Client Challenges:

Imerman had been using Salesforce for years but with little formal direction. Over the years, their data became disorganized and the processes executed within Salesforce became convoluted. Salesforce quickly became cumbersome for some business units, while conversely, other business units had yet to come on to the platform.

Messina’s Approach:

Messina Group was hired to conduct a comprehensive review of the client’s Salesforce platform while analyzing various business units’ functionality. Messina Group facilitated a Priority Setting Workshop with Imerman Angels and, as a result of the functional and technical analysis, produced a detailed Salesforce Roadmap. Messina Group provided Imerman with a list of Salesforce initiatives that included time to implement, total cost of ownership and impact to the organization.


Imerman Angels experienced both quick wins and longer term strategic benefits executed over multiple phases.  Messina Group delivered workflow and automation along with analytics aimed at helping Imerman Angels raise funds and connect support seekers with Mentor Angels. Messina continues to work with Imerman as they continue to innovate to better support their mission and growth.